Case Studies
Strategy is only as good as the results it delivers. These are the businesses we have partnered with to turn reactive marketing into consistent, commercial growth, and a closer look at how we did it.
Industry: Manufacturing
Service: Marketing Strategy & Fractional CMO Services
Client Background
TPS is a leading Australian manufacturer of water measurement instruments and accessories, with a history dating back to 1968. Trusted across mining, construction, education, environmental, and more, TPS had a loyal customer base, but significant untapped market potential.
Client Challenge
Newly appointed CEO Greg Smyth needed to successfully launch a new product and grow the business. Larger competitors were failing to deliver on customer promises, presenting a clear market opportunity. The challenge: convert that opportunity into revenue quickly.
Our Approach
We conducted a full marketing audit, competitor research, and ran a strategy workshop with the CEO and Business Development Manager. From there, we developed two ideal customer profiles, defined key messaging, named the product, and delivered a 12-month marketing roadmap with a detailed 90-day launch plan. We also recruited a marketing coordinator to implement it while overseeing it.
Our Solution
We named the new product "The Ranger" and built a full go-to-market strategy around it, including a new Shopify website, product branding, an invitation-only launch event for customers and distributors, Google Ads, social media campaigns, and email marketing to the existing database. Every channel was aligned to a single, cohesive launch narrative.
Results & Impact
The Ranger became 30% of TPS's revenue. Social media following grew by 30%. Email campaigns achieved a 15% click-through rate, well above industry benchmarks. Google Ads delivered positive ROI. The engagement evolved into a long-term strategic partnership, and the frameworks implemented are now supporting TPS's expansion into other markets.
With TPS having a loyal customer base in Australia, I was looking to elevate the brand's awareness to a new generation of clients and prepare for the launch of a new product series. I turned to Kristy and Hunter Marketing Co., having previously worked with them on similar projects. Kristy's professional approach in developing a coherent strategy and implementation plan ensured strong team buy-in. TPS retained Kristy as a fractional CMO to support a smooth implementation, while also guiding and empowering the team for future growth.