DC House: a 34x return on a product launch

Client Background

DC House is a QBCC Licensed Builder specialising in granny flats across South-East Queensland. With five years of specialist experience serving the Gold Coast, South Brisbane, Logan, Ipswich, and Scenic Rim regions, DC House has built a strong reputation for delivering high-quality secondary dwellings using precision-engineered 100% steel-frame construction at a fixed price. Their comprehensive turnkey service covers everything from design and site assessment through to council approvals, construction, and final handover.

Client Challenge

Director Tayne Watson needed a whole-of-business marketing strategy to support DC House’s ambitious revenue and growth goals. This included launching their new Fast-track Granny Flat Range to market while also strengthening marketing for their existing on-site builds. The business had grown organically but lacked internal marketing resources and had been reliant on an underperforming agency. Their marketing foundations and processes needed a significant upgrade.

Our Approach

We conducted a full marketing audit, competitor research, and ran a strategy workshop with the Director, Sales and Operations teams. From there, we developed two ideal customer profiles, defined key messaging, and delivered a high impact 12-month marketing roadmap with a detailed 90-day launch plan. The completed marketing strategy, budget and full recommendations were presented to the entire senior leadership team at DC House.

Our Solution

We built a phased go-to-market strategy aligned to DC House’s revenue targets and product launch timeline.

Phase 1 focused on strengthening brand foundations, finalising messaging and positioning, mapping both the marketing and customer experience journeys, and provided recommendations for the website, social media, and collateral for consistency across all channels.

Phase 2 centred on launching the Fast-track Granny Flat Range with an Open Day BBQ event, supported by a fully developed campaign funnel, landing page with quiz and lead capture into Pipedrive, Meta Ads across multiple formats, product brochure, and five campaign banners. Kristy selected HMC partners VIZR and Mino Design & Digital to deliver the creative and digital execution for this campaign. Email nurture sequences and a customer feedback survey were also developed and deployed.

Phase 3 established the ongoing framework to drive qualified leads for both product lines, with continuation of the marketing plan introduced and prioritised as the foundation for sustained growth. This included best practice guidelines for implementation, continuous optimisation across all active channels, weekly performance reporting, KPIs set across all channels, and strategic recommendations to improve SEO performance and build internal marketing capability for long-term momentum.

Results & Impact

The Fast-track marketing campaign launch exceeded every target we set within 2 months:

• 126 open day registrations (target: 60–80)
• 52 warm leads engaged (target: 40–60)
• 20 follow-ups booked (target: 10–15)
• A targeted campaign with $4,000 Meta ad spend converted into a single $137,500 sale, a 34x return on ad spend
• Email nurture sequences and lead capture infrastructure are now in place to continue converting the warm pipeline