For Medium to Large Organisations

Fractional CMO Services - Senior Marketing Leadership

12-month engagements | Custom proposal

Brisbane & SEQ Based

CMO-level thinking. Embedded leadership.
None of the full-time CMO cost.

You have marketing activity happening. Campaigns going out, content being published, a team doing their best. But there's no one at senior level connecting it to revenue, holding the strategic standard, or making sure the whole function moves as one.

The results - Campaigns that don't convert. A team executing without direction. And leadership wondering why marketing spend isn't showing up in the numbers.

Hunter Marketing Co. provides Fractional CMO services for growth-stage organisations that need senior marketing leadership without the full-time executive overhead. We work alongside your team, leading the function, setting the standard, and ensuring marketing efforts are tied to a commercial result.

What we deliver

  • Strategic marketing leadership at executive level, setting direction, priorities, and the standard your team executes to
  • Marketing strategy development and execution oversight, built around your commercial goals, not generic best practice
  • Team mentoring and capability building, your team does the work; we lead, coach, and elevate them
  • Cross-functional alignment, bridging the gap between marketing, sales, product, and leadership so the whole organisation pulls in the same direction
  • Quarterly board-level reporting and stakeholder communication, clear, commercially framed, and decision-ready
  • AI-supported content systems where they fit your business and practical implementation
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This is the right engagement if…

  • You're a medium-to-large organisation scaling operations and need marketing to keep pace with growth
  • You don't have a full-time CMO, or your current interim leadership isn't providing the strategic clarity the business needs
  • Sales and marketing are misaligned and you're losing revenue as a result
  • Your marketing team is capable but lacks senior direction, they're executing without a clear strategy or plan
  • You're preparing for a significant business event: a new market entry, product launch, capital raise, or brand repositioning
  • You need someone who can report to the board, hold the team accountable, and make the hard calls

How the engagement works

Every Fractional CMO engagement starts with a discovery phase, understanding your business, your team, your gaps, and your commercial targets. From there, we build a marketing strategy aligned to your revenue goals and begin embedding with the team.

Months 1 - 2: Discovery, audit, stakeholder engagement and strategy development. Full review of current marketing activity, team structure, channels, and commercial alignment. Marketing and brand foundations built, and strategy presented to leadership.

Months 3 - 6: Execution and leadership. Strategy in market. Weekly team leadership, campaign oversight, cross-functional alignment, and ongoing optimisation.

Months 7 - 12: Momentum and capability building. Driving results, elevating team capability, quarterly board reporting, and planning the next horizon.

Engagements are structured over 12 months. This is intentional. Meaningful marketing transformation takes time, and short-term engagements rarely produce lasting commercial outcomes.

VIEW CASE STUDY →
Kristy Hunter leading a marketing strategy session with a client team

We don't hand over a strategy and disappear. We embed, lead, and keep teams accountable to outcomes.

If your organisation is ready for senior marketing leadership that's genuinely invested in your commercial results, let's talk.

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All engagements begin with a discovery call to ensure the fit is right for both sides. We'll discuss your current situation, goals, and whether a Fractional CMO engagement is the right path forward.

What our clients say.

"

With TPS having a loyal customer base in Australia, I wanted to elevate the brand to a new generation of clients and prepare for a new product launch. I turned to Kristy and Hunter Marketing Co., having worked with her previously across the mining and transport industries. Her ability to develop a clear strategy and bring the team along made the difference, and we retained her as a fractional CMO to guide implementation and empower the team for future growth. We're now in our third year of partnering with Kristy and are about to launch another product to market with a new campaign strategy she's developed.

Greg Smyth CEO at TPS Manufacturing Business

Before you book.

If you're weighing up whether we're the right fit, these are the questions we get asked most.

Fractional means you get senior CMO-level leadership without the full-time salary, super, and overhead of an in-house executive hire. You're engaging a highly experienced marketing leader on a part-time embedded basis, typically a set number of days per week or month, depending on your needs and the scope agreed in the proposal.
Real strategic marketing change, the kind that shows up in revenue and takes more than a few months to embed. A 12-month engagement gives us the time to build the strategy, execute it properly, iterate based on results, and build genuine capability in your team. We've found shorter engagements rarely produce outcomes either party is proud of, which is why we don't offer them.
This is exactly the scenario Fractional CMO services are designed for. Your team continues doing the work, we lead, direct and support them. Think of it as giving your existing team a senior leader they haven't had. They will have someone to set the strategy, resolve the hard questions, hold the standard, and connect their work to commercial outcomes.
A consultant typically comes in, produces a deliverable (a strategy, an audit, a recommendation), and leaves. A Fractional CMO embeds. We attend your leadership meetings, lead your marketing team, report to your board, and are accountable to results, not just to producing a document. The relationship is ongoing and operational, not advisory and arms-length.
Fractional CMO engagements are suited to medium-to-large organisations, typically those with an existing marketing function (even a small one), a leadership team, and commercial targets that marketing is expected to contribute to. If you're a solopreneur or early-stage business, the 6–12 Month Marketing Strategy may be a better fit.
Every engagement is scoped and priced individually based on the size of your organisation, the complexity of the marketing function, and the number of days per month required. We'll discuss this during the discovery call and provide a custom proposal. There are no off-the-shelf packages because your business isn't off-the-shelf.
We define success criteria together at the start of the engagement, typically tied to commercial outcomes: revenue contribution, pipeline growth, market share, team capability, and brand positioning. These become the benchmarks we report against at every quarterly board review.
Ready when you are

Stop reacting. Start leading.

Ready for marketing that works as hard as you do?

Also on this site

→ Need a strategy without the embedded leadership? See the 6–12 Month Marketing Plan → Solopreneur or small business? See Marketing Plan in a Day
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