Packaged IT: monthly website visits up 300%

Client Background

Packaged IT was founded in 2023 by Andrew Rooke to make enterprise-level IT expertise accessible to the Australian firms that need it most. With over 25 years of experience in IT, including specialised cyber security and solutions architecture roles, Andrew built the business on transparency and trust, aligning technology with each client’s reputation and long-term goals.

Client Challenge

Andrew Rooke approached Hunter Marketing Co. in May 2025 to establish a marketing strategy and consistent messaging. Packaged IT was active on social media, but without a strategy behind it. The brand didn’t look as credible or consistent as the business deserved. The website and messaging weren’t targeted to ideal customers, and there were no testimonials or case studies visible to build trust and credibility with prospects. For a business built on trust and transparency, the marketing wasn’t telling that story.

Our Approach

We conducted a full marketing audit and market research, then ran a collaborative strategy workshop with Andrew to set SMART goals, including revenue targets and KPIs for every activity over the next 12 months. From there, we developed a complete 12-month marketing strategy covering ideal customer profiles, new messaging, an updated unique value proposition, and activity recommendations, with the first 90 days laid out in detail. The strategy also included a marketing budget and resourcing recommendations, so every dollar had a clear purpose.

Our Solution

Our first recommendation was a disciplined one: pause all marketing spend until the website was redesigned with new brand imagery, repositioned messaging, updated services, and improved SEO. There was no point driving traffic to a site that undersold the business. Working within a leaner budget, we recommended bringing social media, blogs, and email marketing in-house, and implementing a new CRM system for lead tracking and management. Since delivering the strategy, we have worked with Andrew weekly, reviewing performance data together, keeping implementation accountable, and helping him make decisions that stay aligned to the strategy.

Results & Impact

• Monthly website visits: up 300%
• Blog views: up 1000%
• New SEO-optimised website launched with repositioned messaging and refreshed brand - new case studies, blogs and detailed services pages driving new traffic
• Sales and CRM system set up, with weekly lead pipeline tracking now in place
• Marketing function, systems, and processes significantly improved
• Revenue growth has enabled the outsourcing of social media, blogs, and email marketing, freeing Andrew’s time for high-priority clients and the operational projects that will grow the business