Strategic Marketing Workshop Brisbane | 2027 Growth

If you're a Brisbane small business owner who wants 2027 to be a genuine growth year, the most valuable day you can invest in is a strategic marketing workshop that gives you a clear plan, sharper messaging and the confidence to act on it. Marketing Plan in a Day & Brand Photos is a one-day, small-group marketing workshop in Bowen Hills on Friday 26 February 2027. You'll build a 90-day marketing plan, learn our AI marketing frameworks, discover how to use Claude to implement your marketing faster, and leave with professional brand photos ready to use everywhere your business shows up.

Every year I promise myself my own planning will be simple, and every year my office whiteboard ends up covered in arrows, sticky notes and at least one idea I can no longer read. Planning is messy, even for marketers. It’s also the single thing that makes the biggest difference to the year ahead.

Over the past twelve months, the conversations I have with business owners have changed. A year ago, the question was “what should we be posting?” Now it’s “how do we get found by AI, what should we stop doing, and how on earth do we keep up?” Marketing has become more confusing and more overwhelming for many small businesses. It’s our job to steer you in the right direction and give you the tools and strategies to succeed in this ever-changing world of business and marketing, which is exactly what this workshop is designed to do.

What Is a Strategic Marketing Workshop for Small Businesses?

A strategic marketing workshop is a facilitated planning session where business owners step away from the day-to-day, set clear goals, define their positioning and build a practical marketing plan with expert guidance. The best workshops end with a plan you can start implementing on Monday, rather than a plan you never look at again.

At Hunter Marketing Co., our version is Marketing Plan in a Day & Brand Photos. It’s limited to 10 business owners, so every person gets direct access to me as their strategic marketing advisor for the day, plus honest feedback from a room of growth-focused peers who often think a lot like your ideal clients.

I bring more than 20 years of marketing leadership across independent agencies, start-ups and ASX-listed organisations, working with brands including Queensland Cricket, Lorna Jane, the Leukaemia Foundation and the Royal Flying Doctor Service. Since founding Hunter Marketing Co. in 2018, I’ve worked as a Fractional CMO and marketing strategy partner for ambitious small and medium businesses, and this workshop brings that same senior thinking into one focused day. One past participant, Nancy Jackson of NJD Creative Studio, described the day as a “masterclass in marketing.”

Why Should Small Business Owners Plan for Growth in 2027?

Growth rarely happens by accident. It happens when you know where you’re going, who you’re talking to and what you’ll do each week to get there. Here are the critical reasons to make planning your first move for 2027.

Get ahead of competitors with more visibility

Most small businesses start the year in reactive mode, waiting until things feel quieter to think about marketing. The businesses that plan in January and February are the ones that show up consistently from March, while their competitors are still working out what to do. Consistent visibility across Google, AI search, LinkedIn and email compounds over a year, and it’s very hard for a reactive competitor to catch up.

Clearly communicate your unique value proposition

This is the gap I see most often. Many small businesses can describe what they do, but very few clearly explain the three things buyers want to know:

What you can do for your clients: the problem you solve and the result you deliver
How you do it differently: your approach, your process and why it’s better for the people you serve
The outcomes you get: the measurable or tangible results clients experience after working with you

When those three things are clear, everything gets easier. Your website converts better, your referral partners know exactly who to send your way, and AI tools can accurately describe and recommend your business. A clear UVP creates more opportunities, and it’s one of the first things we work on together in the workshop.

Attract established businesses with budget

Vague messaging tends to attract price shoppers. Clear, confident positioning, supported by proof and professional imagery, attracts more established businesses that have the budget for your services or products and value expertise over the cheapest quote. If you want bigger, better clients in 2027, your marketing needs to look and sound like a business they’d trust with a bigger budget.

Buyers are choosing providers they already trust

More businesses are choosing service providers they trust, and that trust is increasingly formed before the first conversation ever happens. Buyers check your website, your LinkedIn, your reviews and what AI tools say about you, often before they make contact. A strategic marketing plan makes sure each of those touchpoints tells the same credible, consistent story.

How Can Small Businesses Use Claude to Implement Marketing Better?

Most business owners I speak with have used AI to write a social post or two. Far fewer are using it to implement their whole marketing plan more effectively. In the workshop, we show you how to use Claude as a practical marketing assistant across three areas.

Written content that sounds like you

Once your UVP, ideal customer profile and key messages are defined in your plan, you can give them to Claude so every blog, email, LinkedIn post and web page stays on-brand and on-message. The plan becomes the brief, which means faster content that still sounds like your business.

Video content that’s easier to plan, create and edit

Video is where many small businesses stall. Claude can help you plan a month of short videos, write hooks and scripts, create simple shot lists, and turn one blog post or client story into several videos and captions. It can also help you edit your videos, from trimming clips and adding captions to resizing them for each platform, which removes one of the biggest time barriers to posting consistently. Paired with your new brand photos and the on-camera confidence session in the lead-up to the workshop, video becomes far less daunting.

Tracking performance so you know what to keep and what to drop

This is where the real clarity comes from. You can export results from Google Analytics, LinkedIn, Meta or your email platform and ask Claude to summarise what’s working, what isn’t and where your enquiries are coming from. Instead of guessing, you get a clear view of which activities are driving results, and the confidence to drop the ones that aren’t. For time-poor business owners, knowing what to stop doing is often worth as much as knowing what to start.

How Do You Get Your Business Recommended by ChatGPT, Claude and Other AI Tools?

AI tools recommend businesses they can clearly understand and trust. That means businesses with a well-defined message, consistent profiles across the web, helpful content that answers real buyer questions, and credible proof such as reviews and case studies.

In the workshop, we share the AI marketing frameworks we use with our clients, including:

AI visibility check: how to test what ChatGPT, Claude, Gemini, Perplexity and Copilot currently say about your business and your competitors
Question-led content planning: how to turn the questions your buyers ask on sales calls into content that AI tools can find and repeat
Consistency audit: how to align the way your website, Google Business Profile, LinkedIn and directory listings describe your business
Proof building: which reviews, case studies and credibility signals make AI more likely to recommend you

If you’d like a head start before the day, our guide on How to Show Up in AI Search covers the fundamentals.

Is Your Website Built for AI Agents?

Here’s a shift many business owners haven’t noticed yet. On many websites, automated visitors, including search engine crawlers, AI crawlers and AI agents, now make up a larger share of traffic than humans. AI agents are tools that browse, compare and complete tasks on a person’s behalf, and they’re beginning to research suppliers, compare services and even book calls for busy buyers.

If an AI agent can’t read your website, understand your services or work out how to contact you, your business may be ruled out before a human ever sees your site. In the workshop, we cover what to plan for so your website is ready for the future:

Let AI in deliberately: check your website isn’t unintentionally blocking the AI crawlers you want to be found by
Put key information in plain text: services, pricing guides, locations and FAQs should be readable on the page, rather than hidden in images, PDFs or pop-ups
Add structured data: schema markup helps machines understand who you are, what you offer and where you operate
Make the next step simple: clear booking links and short enquiry forms make it easier for people and agents to take action
Watch emerging standards: files such as llms.txt are designed to help AI tools understand your site’s most important content

You don’t need to rebuild your website tomorrow. You do need a plan for it, and that plan belongs in your 2027 marketing strategy.

What Happens at Marketing Plan in a Day & Brand Photos?

The day is designed so you leave with clarity, a practical plan and professional assets you can use straight away. It runs from 8am to approximately 4pm on Friday 26 February 2027 at Ritual Haus in Bowen Hills, Brisbane, with places limited to 10 business owners.

Before the day

You’ll start with a 30-minute 1:1 strategy call with me, including some pre-work, so I understand your business before we get in the room. You’ll also join a one-hour group kick-off call to meet the other participants, with an on-camera confidence session led by our photographer to take the nerves out of your photoshoot.

On the day

Your day begins with a quick, guided personal branding photoshoot, followed by a full day of workshopping with me using my Marketing Plan in a Day framework, the same framework I use with my 1:1 clients. Together, we’ll work through:

Goals: revenue and marketing goals that are ambitious but achievable
Positioning: your unique value proposition and how you stand apart from competitors
Ideal customer: who you serve best, their pain points and how your offer solves them
Key messages: the words you’ll use across your website, social media and marketing materials
Offers and pricing: a review and refinement of what you sell and how you price it
Channels: the right marketing channels to reach your ideal customer, including AI search
Action plan: a prioritised 90-day plan you can start implementing immediately

A light, healthy lunch and refreshments are included, along with plenty of time to connect and collaborate with the other business owners in the room.

After the day

You’ll have one week of access to our private Slack channel for collaboration and ongoing coaching, plus a 15-minute follow-up accountability call to keep your momentum going.

Why Brand Photos Belong in Your Marketing Strategy

Brand photos do more work than most business owners realise. Professional, consistent images across your website, LinkedIn, Google Business Profile, speaker kits and media kits build trust with buyers before they’ve spoken to you. They also reinforce the consistency that both people and AI tools look for when deciding who to recommend.

Your photoshoot is led by Rebecca Taylor, an award-winning personal branding photographer whose editorial work has appeared in Forbes, CEO Magazine and The Sydney Morning Herald. Two professionally styled digital images are included, with the option to purchase more at special workshop pricing.

Is a Strategic Marketing Workshop Worth the Investment?

Accessing senior marketing expertise and professional photography is usually expensive. A strategic marketing advisor or Fractional Chief Marketing Officer typically works on retainers or project fees that are well beyond what many small businesses can commit to while they’re growing, and a professional personal branding shoot is a separate investment again. For comparison, my 1:1 Marketing Plan in a Day is $1,997 + GST on its own, without brand photos.

Marketing Plan in a Day & Brand Photos brings senior strategy and professional photography together in one day for $1,297 including GST. We’ve priced it to be accessible for most small businesses, as we want to help more business owners take their growth to the next level with a clear plan, confident messaging and professional images behind them. The small-group format is what makes this possible, and it comes with a bonus: the ideas, feedback and connections you gain from the other business owners in the room.

Who Is This Marketing Workshop For?

Marketing Plan in a Day & Brand Photos is designed for established business owners and leaders, solo founders, and junior to mid-level marketers in growing businesses who need access to more strategic thinking and proven marketing practices. It’s especially valuable if you:

Feel stuck or overwhelmed: you’re managing marketing alone and struggle to find time to plan
Want action over theory: you’d prefer a focused 90-day plan to a lengthy document
Know a plan matters: you understand the value of planning but aren’t sure where to start
Want clarity on AI: you’d like to know what is and isn’t working across marketing and AI right now
Are ready to grow: you want to attract more established clients and build visibility in 2027
Want to grow as a marketer: you’re in a junior or mid-level marketing role and want senior strategic guidance and frameworks to bring back to your business

Damien Lau of Kestrel Solutions described the program as excellent and tailored, with valuable discussion and feedback between participants, and recommends it for anyone who needs guidance on generating quality leads.

Strategic Marketing Workshop FAQs

When and where is the workshop?

The next Marketing Plan in a Day & Brand Photos workshop runs on Friday 26 February 2027, from 8am to approximately 4pm, at Ritual Haus in Bowen Hills, Brisbane.

How much does the marketing workshop cost?

The workshop is $1,297 including GST. Early bird pricing of $1,147 including GST is available until Monday 30 November 2026. You’ll find all the details and can secure your place on the Marketing Plan in a Day & Brand Photos page. If you have questions first, you’re welcome to book a complimentary call with me. It’s a relaxed conversation with no hard selling, so you can work out whether the day is the right fit for your business.

Do I need to be confident with AI to attend?

You don’t need any AI experience to attend. We start from where you are and walk you through practical, simple ways to use AI tools such as Claude in your marketing, with frameworks you can apply straight away.

How is a full marketing plan possible in one day?

The pre-work, your 1:1 strategy call and the group kick-off call mean we arrive on the day with the groundwork done. My streamlined Marketing Plan in a Day framework then takes you from goals to a 90-day action plan in a single focused session.

What if I’d prefer to work one-on-one?

My 1:1 Marketing Plan in a Day covers the same foundations, tailored entirely to your business.

What if I want ongoing support to implement the plan?

Many businesses use the workshop as a starting point and then move into our 6-12 Month Marketing Strategy & Implementation Plan or ongoing Fractional CMO support, where we guide implementation and measure results alongside you.

Secure Your Spot at Brisbane’s Strategic Marketing Workshop

If you want 2027 to feel more focused, more visible and more profitable, the best time to plan is before the year gets busy. In one day, you’ll leave with a clear marketing plan, a sharper value proposition, practical AI frameworks, a better way to implement with Claude, and professional brand photos ready to use everywhere.

At Hunter Marketing Co., we’re Brisbane-based marketing strategy consultants working with ambitious businesses Australia-wide as their marketing strategy partner, from planning right through to implementation. Places are limited to 10 business owners, and early bird pricing closes on Monday 30 November 2026.

Secure your spot at Marketing Plan in a Day & Brand Photos, or book a complimentary call with me if you’d like to ask a few questions first. There’s no hard selling, only a friendly conversation about where your business is heading and whether the workshop is the right next step.